Alpina阿尔贝娜
来自德国，成立于1909年。专注于消费者涂料市场，在欧洲乳胶漆零售市场中，阿尔贝娜拥有98%的市场认知度，有着护墙如护肤的品牌宣传口号。对墙面的态度正如女性对皮肤的态度，精致妆容与舒适墙面如出一辙，安全环保和功效都是消费者最为看重的要素。为此，我们将护墙如护肤融入品牌理念，致力于打造“女性喜爱的涂料品牌”。
设计机构 | 岭众联合-田艾灵设计
Design Company：Elin Imperial Institute of Design
全案方案设计师 | 余俊龙
Chief design | Yu junlong
软陈设计师 | 杨茜
Soft Chen Designer | Yang Xi
项目地址 | 阿尔贝娜-龙溪聚信店
Project Address | Alpina
项目面积 | 180㎡
Project area | 180㎡
项目风格 | 当代解构
Project Style | Contemporary Deconstruction
软陈情景产品 | 桓墅空间艺术设计机构
Soft accessories | Hertrue Art Design
项目模式 | 全案高定
Project Mode | Full Case High Definition
解构主义是雅克·德里达的一个思想术语，其产生了一种先锋派的打破传统风格。“解构”概念源于海德格尔《存在与时间》中的“deconstruction”一词，原意为分解、消解、拆解、揭示等。
Deconstruction is an ideological term of jacques derrida, which has produced an avant-garde style of breaking the tradition. The concept of "deconstruction" originated from the word "de construction" in Heidegger's Being and Time, which originally meant decomposition, digestion, disassembly and disclosure.
在整体的立构中通过把墙体的拆解打散后，又经过重新的组合形成新的围合形式，看是分离的个体又存在相互连接的关系。 In the whole structure, a new enclosing form is formed by disassembling and breaking up the wall and then re-assembling it, which shows that the separated individuals are connected with each other.
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空间划分
Space division
整个空间的使用面积不大，是一个方正的矩形。与业主沟通后，最先考虑的是整个商业展厅的客流动线——如何一步步引导客户对本身品牌的认知度与认可度。所以在整体的动线上采用了“游园”的设计理念，把园林的高低错落关系与一步一景的理念溶于整个项目中，让客户在行走的过程中对阿尔贝娜从认识到认可的目的。 The use area of the whole space is not large, and it is a square rectangle. After communicating with the owner, the first consideration is the passenger flow of the whole commercial exhibition hall-how to guide customers to recognize and recognize their own brands step by step. Therefore, the design concept of garden is adopted in the overall dynamic line, and the staggered relationship between gardens and the concept of one step and one scene are dissolved in the whole project, so that customers can realize and recognize Albena in the process of walking.围绕“游园”二字，空间中用了3个独立且不同规格盒子通过走廊的连接穿插在各处，形成了独立的半私密空间，如园林中的亭子。以理性的结构和线条建构展厅空间，意在打造真实舒适的生活美学，赋予品牌空间的生机与启新。Around the word "Garden", three independent boxes with different specifications are inserted in the space through the connection of corridors, forming an independent semi-private space, such as a pavilion in a garden. Constructing exhibition hall space with rational structure and lines is intended to create a real and comfortable life aesthetics and give brand space vitality and innovation.
Linear language constitutes rational spatial order
整个展厅设置了接待区、洽谈区、产品陈列区，在相对有限的空间里，展厅除了实现几大基本功能，更多是回归人的体验情绪。入口处通过台阶高与低，尺度上开与合，向空间开不同的口，装折出“处处领虚，方方侧景“的居景错综。除了“引入”，我们还希望来访者可以“走进”园林，与自然进行一场简单的对话。
The entire exhibition hall has a reception area, a negotiation area and a product display area. In a relatively limited space, the exhibition hall not only realizes several basic functions, but also returns to people's experience emotions. The entrance is opened and closed in scale by the height and height of the steps, opening different openings to the space, and folding out the intricate residential scenery of "leading everywhere and having a square side view". In addition to "introduction", we also hope that visitors can "walk into" the garden and have a simple dialogue with nature.
大厅采用了园林的透景、半透、借景的设计思路，形成一种半透明的、弱光线的大厅环境。通过重构艺术的手法，对空间进行分切和组合；将自然园林引入室内空间，让阿尔贝娜产品不必囿于水泥森林，得以充分浸润在植物、光与风当中，去向人们主动诉说。
The whole hall adopts the design idea of landscape-penetrating, semi-penetrating and landscape-borrowing, forming a translucent and weak light hall environment. By reconstructing art, the space is divided and combined; The introduction of natural gardens into indoor space will enable Albena's products to be fully immersed in plants, light and wind without being confined to cement forests, and to tell people actively.
空间本身是一个容器，而我们试图探索涂料本身的表情。在平静的空间中感受时间的启发，先关注空间与产品在空间中质感的魅力，再去解读产品本身。一步一景的空间感，以自然的质感给我们最真实的反馈。Space itself is a container, and we try to explore the expression of paint itself. Feel the inspiration of time in a quiet space, first pay attention to the charm of space and product texture in space, and then interpret the product itself. The sense of space step by step gives us the most authentic feedback with natural texture.
迂回而有趣的空间路径设置，灵活的分割和衔接的空间，构造出完整统一的空间序列，自然过渡到不同区域，随方制象，诗意游园。两侧洽谈区做下沉式设计，整个形成高低、大小空间变化，使来访者获得更多丰富的视觉和参观体验。The circuitous and interesting spatial path setting, flexible division and connection of space, construct a complete and unified spatial sequence, naturally transition to different regions, make images with the party, and enjoy the garden poetically. The negotiation areas on both sides are designed in a sinking way, which changes the height and size of the whole area, and visitors get more rich visual and visiting experiences.
▲材质与空间细节
Red box, brand vision
红色是阿尔贝娜的品牌色，在整体素雅的空间中设计师做了一个大体量的红色盒子穿插其间，点亮整个店面的同时也给到来访者独有的记忆点。同时将洽谈区隔墙放置在视平线的高度，让更多的交流与互动罩上一层朦胧。Red is the brand color of Albena. In the overall elegant space, the designer made a large amount of red box to insert it, which lit up the whole store and gave visitors a unique memory. At the same time, the wall will be placed at the height of apparent horizon, so that more communication and interaction will be covered with a hazy layer.
Edoardo Chilida说：“空间是我们周围事物中最具活力的，就像精神的本质”。设计师希望空间能裹挟着来访者流动穿梭于其内，在路径的迂回变化间，空间也切换着它的面貌，在通透清晰与模糊混沌间切换。Edoardo Chilida said: "Space is the most dynamic thing around us, just like the essence of spirit". Designers hope that space can wrap visitors around it, and in the circuitous changes of the path, space also switches its face, between transparency and ambiguity.
Introduction of Design Organization领衔人/艺术总监田艾灵女士1999年从四川美术学院毕业、进修于米兰理工大学设计与战略管理硕士等。2002年创立了十二分空间设计；2020年裂变创立了软装品牌桓墅空间艺术设计机构；2022年在足够的作品沉淀力和全系统落地执行力的基础上，厚积薄发创立专注于更专业、更系统领域、面向全国高阶空间设计需求的品牌“岭众联合-田艾灵设计。”
